CAF President, Ahmad Ahmad has frowned on the manner in which TV rights and marketing of Sports in Africa is conceived and acquired by media organization.
The CAF boss who attended the opening ceremony of the 11th General Assembly of the African Union of Broadcasting (AUB) with the theme ‘African audio-visual media and the migratory question held at the Kigali Convention Centre, said he knows the importance of the issue and how it affects Sports in Africa.
Ahmad acknowledged the impact of the AUB which he said has lived through the most economic, social, cultural and technological transformation.
The whole of this history of sports television in Africa will remain for eternity and have led us to considerable evolutions. We had a few national televisions in the sixties and today we have many thousands of national and private TVs”
“Today in Africa, the famous Digital Terrestrial Television (DTT) is present in more that fifteen countries, a respectable sign of technological development”
“I do not share the opinion of many of you the way in which we conceive the acquisition and the use of TV rights and Marketing of our sports competitions”
“National African Television buys major events of world sport and relay them without problem. It is great signal of emancipation and independence. But when it comes to acquiring the rights of CAF competitions, including the famous AFCON, some of you find it difficult, protest, even outraged about commercial conditions.
He said Lagardere Group is now a partner of CAF for the marketing of rights to African Cup of Nations and all other competitions and urged a maximum understanding and cooperation from all media organization.